TheMadray

artist // designer // entrepreneur

Gaucho

About Gaucho Gaucho is meant to be much more than another coupon site: you find and share deals, savings tips, and earn GauchoPoints on your journey. A savings inspired community.

The Challenge

The client wanted Gaucho to be quite visual, pleasing to look at and in some ways defined the look as 'godly'. It's quite intimidating when someone asks for a design that should they describe that way. Nevertheless, we stepped up to the challenge of doing just that.

In addition to that, Gaucho was a feature rich site that enabled users to share and save. We were tasked with over seeing the development and coordinating with developers in China.

The Process

The client came to us with questionable brand assets for the project. We convinced them to start fresh and re-brand. It was helpful that had existing branding so it sped up the research & interview process. We then started with the most iconic part of a brand, the logo. Moving forward from there we took over established elements like colours and shapes to the website design.

Design & Development for Zuup

  • we designed their logo
  • we designed & developed their website.
  • we outlined their brand strategy.
  • we created their promotional video

Gaucho Envelope

Gaucho Promotional Cards

Gaucho Web

Gaucho Web

 

Gaucho iPhone 3GS App